Episode 61 Turf Club Martini
Ep 61: Turf Club Martini - Conversation with Du Nord’s Chris Montana
Welcome to Season 4 episode 61 of The Art of Drinking with Join Jules and Your Favorite Uncle
We talk with Chris Montana, founder of Du Nord, Minnesota’s FIRST black-owned distillery. DuNord is a favorite of Uncle Brad's, and it is likely to be yours after hearing Chris’ story and how they operate at Du Nord. We hear how Chris got started, his philosophy on hiring talent and pie, and the foundation they created from the ashes of their business when it burned down during the George Floyd riots of 2020. Oh, and Brad gives us the recipe for the Turf Club Martini
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Meet Chris Montana, founder of Du Nord
CHRIS MONTANA NEVER PLANNED ON DOING ANY OF THIS.
“It was the high school teacher who saw promise and gave a push. It was lawyerly tenacity, strategy, and happy hour appreciation. It was his ambitious co-founder and spouse, Shanelle. And her family farm, which had enough corn around to make for a few batches. Soon it was Du Nord. And that grew into a team of three, of four, of more. Industry outsiders putting it all in the bottle. But still, Chris was the only Black man in the room at trade events. He decided to make that different. Then George Floyd was murdered in our hometown. Du Nord did what needed to be done. From the fury came the fuel. The team’s action became a Foundation. Both for others and for Du Nord.”
Du Nord Spirits
Easy on its own, infinitely mixable in any situation.
Sales support the Du Nord Foundation.
Deeply juniper with a botanical soul.
Different is good, even better together.
Made for those who keep us going.
Autumn in a glass, true as September skies.
Learn more about Du Nord Spirits
Learn more about the Du Nord Foundation
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